A European certification program for animation studios has launched, aiming to hold them accountable for their environmental impact – a first in the industry.
The program, called ANiMPACT, is a collaborative effort between CineRegio, Ecoprod, and Green Film. It’s been years since live-action productions have had to meet environmental standards, but animation has flown under the radar. The ANiMPACT pilot seeks to change that with a framework for measuring a studio’s sustainability efforts.
Key Players
The ANiMPACT certification is the brainchild of Christine van Broeckhoven, the Executive Director of CineRegio. She emphasizes that animation studios should no longer be exempt from environmental responsibilities.
How it Works
ANiMPACT involves a three-tiered system, where studios are awarded certifications based on their environmental performance. The certification process includes a self-assessment, environmental audit, and third-party verification. By achieving certification, studios can access funding opportunities tied to their sustainability efforts.
A studio’s commitment to reducing waste, conserving energy, and minimizing carbon emissions will be assessed. This will give a clear picture of their environmental impact. ANiMPACT will be the first such certification program tailored specifically to animation studios, providing a level playing field for sustainable productions.
What this means
For animation studios, achieving ANiMPACT certification could become a prerequisite for accessing funding. This will create an incentive for studios to adopt sustainable practices, reducing their environmental footprint in the process. With live-action productions already meeting environmental standards, animation studios can no longer claim they’re exempt. The ANiMPACT certification is a significant step towards a more environmentally conscious animation industry.
