AI-Powered Virtual Assistants Fuel LinkedIn Engagement in the Philippines
For $7 an hour, virtual assistants in the Philippines are using AI tools to write engaging LinkedIn posts and comments on behalf of Western executives, highlighting the rise of a new class of professionals who are redefining the boundaries of online networking.
Take the CEO of a European childcare startup, who in the spring of 2025 posted a brief write-up about the qualities of a good leader on their LinkedIn page. The post, which was likely crafted by an AI-powered virtual assistant, generated dozens of comments from executives who praised the CEO’s leadership skills.
The Rise of AI-Driven Virtual Assistants
The individuals behind these virtual assistants are Filipino professionals who are leveraging AI tools to craft LinkedIn posts that are often indistinguishable from those written by human executives. They’re using platforms like Upwork and LinkedIn to find clients, and then using AI-powered writing tools to produce high-quality content that resonates with LinkedIn users.
According to sources, these virtual assistants can earn up to $7 an hour, making it a lucrative business for those who are skilled in using AI tools to craft engaging content. The growth of this industry is also reflective of the increasing demand for online presence and engagement, particularly among Western executives who are looking to expand their professional network.
What This Means for LinkedIn Users
The rise of AI-powered virtual assistants on LinkedIn raises questions about the authenticity of online engagement and the value of human relationships in the digital age. While it’s undeniable that AI-driven content can be engaging and persuasive, it also highlights the need for greater transparency and accountability on LinkedIn.
For LinkedIn users, it means being more discerning when it comes to online engagement, and recognizing that not all comments and posts are created equal. It’s also a reminder that the value of online relationships lies not just in the number of connections you have, but in the quality of interactions and the trust that’s built over time.
