The Rolling Stones have drawn the ire of fans and critics alike for using de-aging technology in their latest music video for In the Stars.
De-Aging AI Fuels Faux-Youthful Fantasy
The Rolling Stones are being mocked for using AI to transform themselves into younger versions of their weathered selves in the music video. The aging rockers, who have been touring and performing for decades, were seen to be singing and dancing alongside their supposedly younger selves. However, it’s clear that the younger versions are actually AI-generated, created to give the illusion that the band members are still spry and vibrant.
Why It Matters
What this means is that even legendary rock bands are willing to use tech to create an illusion of youth. This raises questions about authenticity and the value placed on appearances in the entertainment industry. Fans are wondering if the Stones are using this tech to appeal to younger audiences or simply to feel young again themselves.
Backlash and Backstory
The music video, released on April 28, features the Stones performing on a futuristic spaceship, surrounded by stunning visuals and effects. However, it’s the de-aging tech that’s dominating the conversation. Fans are calling out the band for their perceived attempt to stay relevant, with some taking to social media to accuse them of “selling out” or “trying too hard”. Others are simply questioning the necessity of using AI to make them look younger. The band’s management team hasn’t commented on the controversy, but it’s clear that this move has sparked a heated debate.
The Future of De-Aging
This incident highlights the growing prevalence of de-aging tech in the entertainment industry. As AI capabilities continue to improve, it’s likely that more artists will turn to this technology to maintain a youthful image. But what does this mean for the value of authenticity in entertainment? Will audiences continue to accept AI-generated performances, or will they demand more transparency and honesty from their favorite artists? Only time will tell.