Mars Inc. is phasing out blue and brown M&M’s by 2028 to ditch artificial dyes.
Mars Inc.’s decision to remove blue and brown M&M’s colors marks a significant shift in the company’s approach to artificial dyes, with plans to replace them with natural alternatives by 2028. This move aligns with growing consumer demand for cleaner ingredients and increasing regulatory scrutiny of artificial food additives.
The company has been under pressure from health-conscious consumers and regulatory bodies to adopt more sustainable practices. Artificial food dyes have been linked to potential health risks, including hyperactivity and cancer concerns. The European Union has already banned certain artificial dyes, and the United States is increasingly scrutinizing their use.
Mars Inc. has been studying natural food dyes for years, and this new initiative reflects the company’s commitment to reformulating its iconic candy lineup. By 2028, all M&M’s colors are expected to come from natural sources, although the company hasn’t specified which alternatives it will use. Natural food dyes can be derived from plants, fruits, and vegetables, such as turmeric, beetroot, and pomegranate.
What this means
Consumers can expect to see less artificial dye in their M&M’s by 2028, although some colors might undergo a temporary change in appearance before settling on their final natural hues. This shift also reflects a broader trend in the industry towards cleaner labeling and more sustainable production methods.
