M&M’s, the beloved colorful candy, has announced that it will be dropping two of its signature colors: Blue and Brown. This move comes on the heels of a high-profile campaign by the Monetization and Hygiene Association of America (MAHA) to reduce artificial coloring in consumer products.
A Colorful Conundrum
The MAHA, a non-profit organization that aims to promote safer and more sustainable consumer goods, has been pressuring major food manufacturers to eliminate artificial coloring from their products. The group’s efforts have paid off in recent months, with several prominent brands agreeing to phase out artificial dyes.
M&M’s decision to drop Blue and Brown is seen as a major victory for the MAHA. The candy’s colorful appearance has been a staple of American pop culture for decades, with the company’s iconic marketing campaigns often relying on the vibrant hues to grab consumers’ attention.
Tucker Carlson’s Green Crusade
However, not everyone is pleased with M&M’s decision to eliminate Blue and Brown. Tucker Carlson, the conservative TV host, has taken to social media to express his discontent, claiming that the absence of Green M&M’s is a “sacrifice of American culture.” Carlson, infamous for his love of all things patriotic, has been vocal about his desire to see the Green M&M return to store shelves.
What this means: With M&M’s Blue and Brown on the chopping block, fans of the classic candy will have to get used to a new look. While the MAHA’s efforts to reduce artificial coloring are a step in the right direction, it remains to be seen how the candy’s aesthetic will be affected in the long term. One thing is certain, however: Tucker Carlson will probably not be satisfied with the new color palette.
