Advertising tech firm MiQ Sigma is boosting its AI capabilities with the launch of two new features: Planning Agent and Total Measurement.
Planning Agent Brings AI-Driven Strategy to Ad Planning
Planning Agent uses machine learning to analyze client data, identifying the best possible ad strategies and delivering results-driven plans.
According to MiQ, this move will significantly enhance the efficiency of ad planning, reducing the time and effort required to achieve optimal ad spend.
Total Measurement Tracks ROI Across Multiple Channels
Total Measurement expands on MiQ’s existing measurement capabilities by allowing clients to track the return on investment (ROI) of their ad spend across multiple channels and platforms.
This includes a unique comparison feature, which demonstrates the effectiveness of MiQ’s ad spend compared to other channels.
Key stats show that over 2,300 existing MiQ clients have seen a $2.22 return on investment for every dollar they’ve spent using MiQ’s technology, outperforming their ad spend elsewhere.
According to Stephen Jeffery, Chief Product Officer at MiQ, this demonstrates the value of MiQ’s AI-powered technology in maximizing ad ROI.
What this means
For advertisers, this expansion of MiQ Sigma’s capabilities brings significant opportunities to streamline their ad planning and measurement efforts, ultimately driving better returns on investment.
By harnessing AI to analyze data and inform ad strategies, advertisers can focus on what matters most – delivering effective campaigns that engage their target audience.
With a proven track record of delivering tangible results for over 2,300 clients, MiQ’s AI-powered technology is well-positioned to play a leading role in shaping the future of programmatic advertising.
