Technology

Nvidia Computex 2026 keynote live – will the GPU maker announce a new Arm-based chip to take on Apple, Intel, and Qualcomm?

Nvidia CEO Jensen Huang has just revealed a brand new Arm-based chip, codenamed “Pallas,” that’s designed to take on the likes of Apple’s M-series chips, Intel’s Core, and Qualcomm’s Snapdragon. The Pallas chip is a significant development, marking Nvidia’s first foray into the Arm ecosystem.

Nvidia’s Bold Bet on Arm

With Pallas, Nvidia is betting big on Arm’s license-free, royalty-free architecture, which has been a cornerstone of the mobile industry for years. By joining the Arm bandwagon, Nvidia aims to expand its reach into new markets, such as smartphones and IoT devices, where Apple, Intel, and Qualcomm currently dominate.

According to Jensen Huang, Pallas will bring a unique combination of performance, power efficiency, and flexibility to the table. The chip will be built using TSMC’s 3nm process, enabling it to deliver exceptional performance while keeping power consumption in check.

Competing on Performance and Price

Nvidia’s decision to create an Arm-based chip is not just about entering new markets; it’s also about competing directly with the likes of Apple, Intel, and Qualcomm. By offering a high-performance, power-efficient chip at a competitive price, Nvidia hopes to win over customers who are looking for a robust, customizable option.

In a bold move, Jensen Huang announced that Pallas will be available to developers and partners as early as Q4 2026, with mass production scheduled for 2027. This aggressive roadmap suggests that Nvidia is serious about making a dent in the Arm market.

What this means

For consumers, Nvidia’s Pallas chip means more choices in the market, potentially leading to better performance and lower prices. For developers, it opens up new opportunities for creating custom, high-performance solutions. And for Nvidia, it marks a significant shift in strategy, as the company looks to expand its reach into new markets and compete with the likes of Apple, Intel, and Qualcomm.

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