Design studios are often forced to jump on the latest design trends to stay relevant. But Oscar Magnuson’s approach to building a brand is refreshingly counterintuitive: resist the trend, and instead cultivate a long-term vision.
Oscar Magnuson, the creative director of Most Studios, believes in forging a brand DNA that not only withstands the test of time but also remains authentic in a sea of fleeting fads.
Resilience in the Face of Fickle Trends
Designboom’s recent interview with Magnuson is part of their “Navigators of Design” series, which shines a light on visionary creatives shaping the future of design. Magnuson’s approach to brand development is rooted in the idea that true success comes from consistency and purpose. By eschewing trendy aesthetics and focusing on what makes his brand unique, he’s built a business that’s both adaptable and enduring.
At a time when design studios are often pressured to conform to the latest design trends, Magnuson’s strategy is a breath of fresh air. He acknowledges that staying relevant requires an ongoing commitment to learning and growth, but asserts that this shouldn’t come at the expense of a brand’s values or identity.
The Power of Independence
The creative director’s independence is a significant factor in his brand’s resilience. By maintaining a long-term horizon, Most Studios is able to avoid the pitfalls of chasing after fleeting fads and instead focus on building a distinctive visual language that resonates with their audience.
This independence also allows the studio to take calculated risks, investing time and resources into projects that align with their brand’s values and aesthetic. This approach might not always yield immediate results, but it has undoubtedly contributed to Most Studios’ reputation as a trusted and innovative design partner.
Building a Brand That Resists Trends
So, what can we learn from Oscar Magnuson’s approach to building a brand that resists fleeting trends? In short, it’s about prioritizing a long-term vision over short-term gains. By forging a unique brand DNA that reflects what makes you different, you can create a business that remains relevant and authentic in an ever-changing design landscape.
