Millions of Samsung smart TV owners are about to get a whole lot more shopping options, thanks to a new partnership between Samsung and AI shopping agent Glance.
The integration, announced on Tuesday (June 23), brings Glance’s agentic commerce technology to Samsung’s Tizen OS, enabling users to browse and purchase products directly from their TVs. This move marks a significant shift in the way we shop on our smart devices, moving beyond traditional e-commerce and into the realm of agentic commerce.
What is Agentic Commerce?
Agentic commerce, a term coined by Glance, refers to a new way of shopping where AI-powered agents help users discover and purchase products based on their preferences and behavior. Unlike traditional e-commerce, which relies on users to search for products, agentic commerce uses AI to actively suggest and offer products that users might like.
Glance’s AI platform, which will run on Samsung’s Tizen OS, will use machine learning algorithms to analyze user behavior and preferences, providing personalized shopping recommendations and allowing users to purchase products seamlessly. This integration aims to make shopping a more immersive and convenient experience for users.
What this means for consumers
Users of Samsung smart TVs will now have access to a wide range of products, from electronics and home appliances to clothing and beauty products. With Glance’s agentic commerce technology, users can browse and purchase products without having to leave their TVs, making shopping a more streamlined and enjoyable experience.
This partnership also means that Samsung smart TVs will become a more significant player in the e-commerce space, challenging traditional online shopping platforms and brick-and-mortar stores. As more users turn to agentic commerce, we can expect to see a shift in the way we shop and interact with our devices.
A new frontier in shopping
The integration of Glance’s agentic commerce technology on Samsung smart TVs marks a significant milestone in the development of conversational commerce. This partnership aims to make shopping more conversational, intuitive, and personalized, paving the way for a new era of interactive shopping experiences.
As the lines between commerce and entertainment continue to blur, we can expect to see more innovative shopping experiences emerge, changing the way we shop and interact with our devices forever.
