Conexiom’s CEO, David Ferguson, is betting big on automation in AI.
A Canadian tech company, Conexiom, is taking a bold stance in the AI industry: it’s focusing on automation, rather than experimentation. As the company’s CEO, David Ferguson, puts it, “We’re not about throwing technology at problems; we’re about solving real-world business challenges.”
A Different Approach to AI
Conexiom’s approach stands in contrast to the many AI vendors promising moonshot innovations. Instead, the company is prioritising practical, tried-and-true methods to automate business processes.
While other AI startups chase trendy applications of AI, such as generating art or playing video games, Conexiom is working on more concrete applications: automating tasks that have traditionally required human labour, like sending invoices and managing orders.
A Focus on ROI
For Conexiom, the goal is straightforward: to help businesses see a clear return on investment from their AI spend. “There’s been a lot of hype around AI,” says Ferguson, “but very few companies are seeing real value from it.” Conexiom aims to change that.
The company’s approach is centred on a single question: “How can we apply AI in a way that solves real-world problems and delivers measurable results?” By focusing on automation, Conexiom believes it can help businesses achieve a tangible return on investment from AI.
What This Means
Conexiom’s emphasis on automation represents a shift towards a more pragmatic approach to AI. At a time when many AI vendors are chasing flashy applications, the company’s focus on practical applications could offer a much-needed respite from the hype. For businesses struggling to see value from their AI investments, Conexiom’s approach may offer a clearer path forward.
Ultimately, Conexiom’s decision to focus on automation rather than experimentation reflects a growing recognition that AI needs to deliver real-world results – not just flashy demos – if it’s to truly transform business operations.
