Bluesky’s COO Rose Wang is taking aim at social media giants X (formerly Twitter) and Facebook, saying they’ve prioritized profit over people.
At SXSW London, Wang discussed the value of community-driven connection with journalist Amit Katwala, making the case for a different approach to social media. She criticized rivals for sacrificing user experience on the altar of profit.
The conversation came as Bluesky continues to build its user base, with a focus on private, decentralized networks where members can engage without the influence of AI-driven algorithms. Wang emphasized the importance of users having control over their online experiences.
A Different Model
Bluesky’s approach stands in stark contrast to the models employed by X and Facebook. Wang argued that these platforms have become so focused on collecting user data and generating revenue that they’ve lost sight of their original purpose: connecting people.
“They’re just trying to get you to spend more time on the app,” Wang said. “They’re trying to keep you engaged, but it’s not really engaging you in a meaningful way.”
Putting Users First
Bluesky, on the other hand, is committed to prioritizing user experience. Wang explained that the platform’s decentralized architecture gives users control over their data and allows them to connect with others in a more authentic, human way.
This approach requires a fundamental shift in how social media platforms operate. Wang acknowledged that this won’t be easy, but believes it’s essential for creating healthy, sustainable online communities.
A Glimmer of Hope</hassistant
What this means: Bluesky’s emphasis on community-driven connection and user control offers a refreshing alternative to the profit-driven models of X and Facebook. As social media continues to shape our online experiences, it’s worth considering the value of a platform that puts people first.
Wang’s message is a reminder that social media doesn’t have to be a zero-sum game, where one company’s profit is another user’s loss. By prioritizing user experience and community engagement, Bluesky is staking a claim for a more humane, sustainable approach to social media.
