LinkedIn, once the go-to platform for professionals to share their expertise, is cracking down on AI-generated content – specifically, the stuff its own AI tools helped create.
AI-Generated Content on the Rise, and a Need to Decline
LinkedIn’s AI content tools, launched over two years ago, aim to help members produce high-quality posts without the hassle of actually writing them. But, as the platform’s user base has grown to over 1.3 billion, a significant portion of that content has turned out to be, well, not exactly written by humans. And that’s a problem.
According to LinkedIn, content creation on the platform has risen by an impressive 14% year-over-year, with many users relying on AI tools to churn out posts. However, as more and more AI-generated content flooded the platform, it became clear that something had to be done to prevent the spread of low-quality, bot-written content.
The Counter-AI Measures
To combat the influx of AI-generated posts, LinkedIn is training a new AI model specifically designed to detect and suppress content created using their own AI tools. This counter-AI approach will help the platform maintain the quality and authenticity of the content shared by its members.
The move is a significant shift in LinkedIn’s approach to AI content, and it highlights the complexities of relying on AI-generated content in the first place. By using AI to detect and remove low-quality content, LinkedIn is essentially acknowledging that AI-generated content can be problematic and may not align with the platform’s user expectations.
What this means
For users, this means that AI-generated content will become a thing of the past on LinkedIn. If you’re looking to create high-quality content on the platform, you’ll need to write it yourself – or at least use AI tools in a way that’s transparent and doesn’t compromise the quality of your posts. This change will likely have a positive impact on the overall quality of content on the platform, but it may also limit the types of content that members can create and share.
