Scott Coker, the visionary behind a new global mixed martial arts promotion, has made a significant move to bolster his team.
The organization recently announced that longtime sports media executive Dave Sharnick has joined their leadership team. Sharnick’s impressive resume includes stints at ESPN and the NFL Network, where he developed and executed large-scale content strategies.
Sharnick to Oversee Global Content Strategy
As the newly appointed Senior Vice President of Content, Sharnick will be responsible for guiding the promotion’s content strategy, including TV deals, digital media, and live events. This move is expected to further enhance the promotion’s ability to produce high-quality content that resonates with fans worldwide.
A Stronger Leadership Team
Sharnick joins a growing list of experienced executives at Scott Coker’s new promotion. This team includes former UFC talent executive Rich La Cruz and seasoned MMA promoter Mike Goldsmith, among others. This collective expertise is expected to play a pivotal role in shaping the future of the promotion.
What this means for fans is a more robust and engaging MMA experience. With Sharnick at the helm, fans can expect more extensive coverage, including increased live event streaming, and improved storytelling through various media channels.
Preparing for 2027 Launch
Scott Coker’s new promotion is currently gearing up for its planned 2027 launch. With a strengthened leadership team in place, it’s clear that they’re committed to establishing themselves as a major player in the MMA landscape. Expect exciting developments in the coming months as the promotion continues to refine its plans.
As the MMA world eagerly awaits the launch, one thing is certain: Scott Coker’s new promotion is building a formidable team to take on the future of mixed martial arts.
