Chinese tech giant ZTE’s Nubia brand and AI startup StepFun are vying for the title of “world’s first AI agent smartphone” at the 2026 World Artificial Intelligence Conference (WAIC) in Shanghai.
AI-Powered Phones: The Next Big Thing?
The term “AI agent smartphone” refers to a device with on-device AI that operates apps, effectively making decisions on the user’s behalf. This concept is an extension of the “AI assistant” trend, popularized by virtual assistants like Siri and Google Assistant. In theory, these AI-powered phones should be able to perform tasks more efficiently, freeing users from redundant interactions with their devices.
Nubia and StepFun’s Rival Claims
The Nubia brand, a sub-unit of ZTE, has announced its Red Magic 8 Pro smartphone, boasting an on-device AI engine that can operate multiple apps simultaneously. Meanwhile, StepFun, an AI startup from China, is set to unveil its own AI agent smartphone with a custom-built neural processing unit (NPU) designed to handle AI-intensive tasks. Both devices will be showcased at WAIC, scheduled for July 17-20 in Shanghai.
What this means
The emergence of AI-powered phones could revolutionize the way we interact with our devices. If successful, these AI agent smartphones could potentially eliminate tedious tasks and provide a more seamless user experience. However, concerns around AI security, data privacy, and the potential for unwanted AI-driven decisions will need to be addressed.
ZTE’s Nubia brand is banking on its Red Magic 8 Pro to become the industry benchmark for AI-powered phones. With a strong track record in the smartphone market, Nubia’s entry into the AI agent space is expected to bring significant attention to the sector. StepFun, on the other hand, is relying on its innovative NPU design to differentiate its AI agent smartphone from the competition.
Who will emerge victorious?
The outcome of this “AI agent showdown” at WAIC will have significant implications for the global smartphone market. As AI-powered phones gain traction, users will be able to enjoy enhanced performance, more intuitive interfaces, and improved security features. However, only time will tell which company’s vision for the future of smartphones will come to fruition.
