Meta’s WhatsApp has just found a new driver in Kunal Shah, the founder of mobile payments app Cred, and it’s clear the company is banking on his expertise in fintech and AI.
Reports suggest that Meta has handed over the reins of WhatsApp to Shah, a move that could potentially transform the messaging app into a hub for payments and AI-powered services. With his background in building Cred into a successful player in India’s fintech space, Shah is seen as the right candidate to steer WhatsApp into a more lucrative future.
A Beauty in the Beast
Beauty’s, a leading skincare brand in India, is all set to open a new factory in the country, a development that could give a significant boost to the country’s manufacturing sector.
The move, which has been confirmed by the company, underscores the growing trend of foreign companies setting up shop in India to cash in on the country’s vast consumer market. Beauty’s has already established itself as a popular brand in the Indian market, and this new factory will enable it to meet the growing demand for its products.
The factory, which is expected to be operational by the end of this year, will be a state-of-the-art facility with the latest machinery and technology, employing thousands of people directly and indirectly.
A New Chapter for WhatsApp
With Shah at the helm, WhatsApp is expected to shift its focus towards more revenue-generating services, including payments and AI-powered features.
This could include the integration of more payment options within the app, as well as the introduction of AI-powered features that enhance the user experience. With millions of users in India, WhatsApp has the potential to become a major player in the country’s fintech space.
However, the move also raises questions about the impact on the app’s core messaging service and user experience. Will WhatsApp’s shift towards payments and AI compromise its core functionality, or can Shah strike the right balance between innovation and user convenience?
What this means
For users, the implications of Meta’s move are significant, as WhatsApp could soon become a more robust platform for making payments and accessing AI-powered services.
This could lead to a more seamless and convenient experience for users, with the ability to make payments, access information, and interact with businesses all within the same app.



