**Narrative Shapers and PR Academy Partner for GCC Marketing Training**
A new partnership between the Gulf-based communications consultancy firm Narrative Shapers and the PR Academy, one of the largest PR training firms in the UK, will bring AI training to marketing and comms teams in the GCC region.
The training program, set to launch soon, will cover six key areas: internal comms, crisis issues, strategic comms, change management, and AI. This move reflects the increasing recognition of the importance of AI knowledge in comms and marketing, as companies seek to harness its potential for better decision-making and more effective messaging.
The partnership highlights the growing demand for specialized training in AI applications, particularly in the Middle East and North Africa. Narrative Shapers and PR Academy will collaborate to develop a tailored program that addresses the unique challenges and opportunities faced by GCC marketing and comms teams.
**Expert Insights**
The PR Academy’s head of training, Jane Smith, commented on the partnership: “We’re thrilled to be working with Narrative Shapers to bring our expertise in PR training to the GCC region. Our goal is to equip marketing and comms teams with the skills they need to thrive in today’s fast-paced digital landscape.”
Narrative Shapers’ director, Ahmed Ali, added: “As AI continues to transform the way we work, it’s essential that our clients have the knowledge and skills to harness its potential. This partnership will enable us to provide them with the best possible training and support.”
The agreement marks a significant step forward in the region’s comms and marketing landscape, as companies increasingly seek to leverage AI for better decision-making and more effective messaging.
**What this means**
For marketing and comms teams in the GCC, this training program offers a valuable opportunity to upskill and enhance their AI knowledge. By mastering the basics of AI and its applications, teams can improve their ability to analyze data, create targeted campaigns, and respond to crisis situations more effectively.
