A 60% of content on social media goes unnoticed, and for some, this means their posts collect a paltry 1 or 2 likes. Researchers have been studying why this happens, and the answer is not that simple.
The key lies in the algorithm-driven platform’s ability to measure credibility and relevance. Essentially, social media platforms prioritize content from accounts they deem trustworthy, popular, or influential. This raises a question: what sets these creators apart?
Building Networks and Credibility
Research has shown that credible creators on social media, such as those with millions of followers, share certain characteristics. They have invested time and effort into building a network of like-minded individuals who engage with their content and share it with others. These creators also consistently produce high-quality content that resonates with their audience.
For example, a creator with a large following on Instagram might post a curated series of visually appealing photos that align with the platform’s aesthetic standards. Their content might be informative, entertaining, or both, but most importantly, it’s engaging. This engagement attracts more followers, which in turn boosts the creator’s credibility and social media status.
Curation and Timing
The timing and curation of content also play a significant role in its success. Posting at optimal hours, using relevant hashtags, and incorporating engaging multimedia elements can significantly increase engagement rates. However, this is not a one-size-fits-all solution, as each platform has its unique algorithm and user behavior.
For instance, a study found that posting on Instagram during peak hours (usually 12 pm, 5 pm, and 8 pm) can increase engagement by 20%. On the other hand, posting on Twitter during these times might not yield the same results, as the platform’s algorithm favors real-time engagement.
What This Means
So, what does this mean for social media users who want more views, likes, or comments? It means investing time and effort in building your network and credibility. Focus on producing high-quality content that resonates with your audience, and experiment with different posting schedules and formats to find what works best for you. Don’t be discouraged by the algorithm-driven platforms; instead, learn to work with them to build a lasting online presence.
