Kiwis are being targeted by online scammers during major life moments, such as buying or selling a home, getting married, or having a child, when they’re most vulnerable to digital threats.
Scammers Exploit Life Events
Research by cybersecurity experts has shown that nearly a quarter of New Zealanders remain uncertain about how to identify and protect themselves against digital threats, providing the perfect opportunity for scammers to strike. According to Owens, those who are targeted are often already sharing sensitive information online, which makes these attacks feel more convincing and convincing.
As more Kiwis turn to technology to manage the complexities of these significant life events, scammers are finding ways to exploit this trend. From phishing emails and fake online forms to catfishing and romance scams, the tactics used by these online predators are becoming increasingly sophisticated.
Social Engineering Attacks on the Rise
Threat actors are using social engineering tactics to manipulate individuals into divulging sensitive information or performing certain actions that benefit the scammer. These attacks often appear to be legitimate and are designed to take advantage of the fact that people are already in a heightened emotional state due to the stress and excitement of a major life event.
The rise of social media and the increasing use of online services are providing scammers with a vast array of opportunities to target unsuspecting individuals. From fake social media profiles to compromised online accounts, the risks are very real and can result in significant financial and emotional losses.
Protect Yourself from Digital Threats
So, what can Kiwis do to protect themselves against these online threats? The most important thing is to be aware of the risks and to exercise caution when sharing sensitive information online. This includes being wary of unsolicited emails and messages, verifying the authenticity of online forms and services, and being cautious when interacting with strangers on social media.
By being more vigilant and taking steps to secure their online presence, Kiwis can reduce the risk of falling victim to these online scams and protect themselves from the financial and emotional fallout that can result from these attacks.



