Roxy Jacenko is trading in her PR crown for a life of leisure after more than two decades at the helm of Australia’s publicity machine.
PR Queen Steps Down
Roxy Jacenko, the CEO of Sweaty Betty PR, has officially announced her departure from the agency, marking a significant milestone in her illustrious career. Founded in 2004, Sweaty Betty PR has been a staple in the Australian public relations landscape, representing high-profile clients across various industries.
From McDonald’s to Billions
It’s a far cry from Jacenko’s humble beginnings, as she revealed in a recent interview that she started working at McDonald’s at the age of 14. Fast forward to today, and her husband Oliver Curtis is now a billionaire, thanks to his successful investments. Curtis’s net worth is estimated to be around $1.4 billion, according to the latest reports.
What this means
Roxy Jacenko’s decision to step down from Sweaty Betty PR may signal a shift in the way she approaches her work-life balance. After decades of being at the forefront of the PR industry, Jacenko will now have the opportunity to enjoy the fruits of her labor and focus on personal pursuits. For those in the industry, this raises questions about the future of Sweaty Betty PR and who will take the reins.
