Big Four Firm EY Unveils AI-Centric Marketing Campaign
EY is turning the tables on artificial intelligence with its new “The Face of the Future” marketing campaign, emphasizing the human side of AI development and deployment.
The campaign features a central film created using AI technology that’s often seen in blockbuster movies, with over 200 EY people appearing in the production. This approach is a departure from the typical focus on AI’s technical capabilities, instead putting the spotlight on the people who work with and are impacted by these systems.
“What this means,” says **Rochelle Doshi**, Global AI Leader at EY, “is that we’re recognizing that AI is not just a tool, it’s a tool that’s designed and implemented by people. By sharing the human side of AI, we hope to boost confidence in this technology and show that it’s being used to drive positive change.”
At its core, “The Face of the Future” campaign aims to combat concerns around AI’s potential impact on jobs and society. By featuring real people working alongside AI systems, EY is highlighting the potential benefits of AI-driven innovation.
The campaign has been launched across multiple platforms, including social media, television, and online advertising. It’s part of a broader strategy by EY to position itself as a leading player in the field of AI consulting and solutions.
The use of AI technology to create the central film is a testament to the company’s own expertise in this area. By leveraging this capability, EY is able to showcase its understanding of the rapidly changing landscape of AI.
The campaign’s focus on people and their perspectives is not just a marketing tactic – it’s a reflection of the way EY sees AI’s future. With AI expected to become increasingly ubiquitous in the coming years, the company believes that it’s essential to build trust and confidence in this technology.
By shifting the emphasis from AI’s technical capabilities to the people behind its development and deployment, EY’s “The Face of the Future” campaign is sending a powerful message: AI is not just a tool, but a tool that’s designed to serve humanity.
