A staggering number of small and medium-sized enterprises (SMEs) are feeling uncertain about adopting technology, with a recent study revealing that nearly 60% of them are struggling with tech confidence.
The findings come from a firm that specializes in supporting businesses as they navigate the complex world of technology, highlighting a worrying trend that could leave many SMEs vulnerable to falling behind their competitors. According to the research, these businesses are struggling to devise, deploy and maintain technology that could potentially improve their operations and drive growth.
But SMEs aren’t the only ones feeling uncertain about technology – a separate study by technology giant Cisco has revealed that CEOs are also experiencing a decline in confidence when it comes to AI. Nearly 70% of CEOs surveyed said they were hesitant to adopt AI, citing concerns about its potential impact on their business and workforce.
The research suggests that a lack of confidence in technology is not just a problem for SMEs, but a broader issue that affects businesses of all sizes. When asked about the value that technology brings to their business, the majority of customers said they understood its importance – but when it came to implementing and maintaining it, they struggled.
What this means for businesses
The findings have significant implications for businesses looking to harness the power of technology to drive growth and improve operations. With many SMEs struggling to feel confident in their ability to adopt and maintain technology, it’s clear that there’s a need for support and guidance to help them navigate this complex landscape.
For tech vendors, the research highlights the importance of taking a more consultative approach with their customers, providing guidance and support to help them feel more confident in their ability to adopt and maintain technology. By doing so, they can build trust and loyalty with their customers, and help them to get the most out of their technology investments.
